Analyse the Strategic position of IMAX Essay Example | Topics and Well Written Essays - 2000 words

Analyse the Strategic position of IMAX - Essay Example This paper aims to analyze the current situation of IMAX and present alternative solutions to their problems. The paper involves Porter’s five forces analysis of the movie production and distribution industry. The second part enumerates and evaluates the corporate strategies of the company which are focused differentiation and growth. It has been examined that the strategies employed by the company were effective in achieving their objectives. It is the recommendation of this paper that the company prepares itself to for acquisition. The company cannot survive on its own in the film industry as they face the issues on debt and sustainability. IMAX is an entertainment technology company that generates revenues from long-term theater system lease and maintenance agreements, film production and distribution, and theater operations. It is involved the different processes of large-format film business. The company has a movie library of 226 films that were either produced by IMAX or other independent filmmakers or studios. The company has generated total revenues close to $116 million by 2007. At the end of 2008, the market capitalization is $125 million with 295 theaters showing IMAX movies in 40 countries. (IMAX Corp, 2008) An industry analysis is completed in Section 2.1 where Porter’s five forces were employed. The analysis covers competition between industry rivals in the Motion Picture and Video Distribution market segment where IMAX generates its revenues and profit. The threat of new entrants is also scrutinized for the industry. Furthermore, the bargaining powers of suppliers as well as consumers are studied with regards to its effect on the company. The threats of substitutes are investigated which are considered as alternative and indirect competition of the business. Section 2.2 attempts an internal and external analysis of IMAX which is patterned on the SWOT analysis. The growth and success of the movie industry is the

Essentials of Organisational Behavior Essay Example | Topics and Well Written Essays - 1250 words

Essentials of Organisational Behavior - Essay Example For a company to survive in the current economic climate it is therefore imperative that it creates good organizational behavior policies that will enable it to increase employee productivity, company survival and increase profitability. The two principal outcomes of organizational behavior are job performance and employee organizational commitment. Since most employees want to perform their jobs well and remain in the organizational for a long time; improving their working conditions and creating a feeling of commitment to the company can greatly improve business performance (Nair, 2010). Aspects of organisational mechanisms including organisational culture and structure, group mechanisms constituting teams and leaders interact with individual characteristics such as personality and ability together with individual mechanisms such as job satisfaction ,motivation ,learning and decision making and also stress at workplace to influence an employee’s job performance and organisational commitment (Mullins, 2006). One way of improving business performance is by hiring creative talented and outgoing individuals. This can only be achieved through an intensive interviewing and screening process that allows the management to assess the personality traits and cultural aspects of the potential employees that are values that might affect the way they will act once hired, the type of tasks they will be interested in and how they will potentially react to events that happen at the place of work (Glynn, 1995). This intensive screening and interviewing process is also very important in assessing the cognitive abilities of the potential employees. This includes both verbal and qualitative abilities. Emotional skills including emotional regulation and awareness of others are also assessed. There is also need to assess the physical abilities such as strength and endurance. This way the management ensures they hire the best possible employees and this greatly improves business performance (Schermerhorn, 1996).